Rustic Charm with a Luxurious Touch
Unveiling the reimagined Jack’s Bar & Grill, located at Dubai International Airport, Terminal 3 Concourse A. The renowned establishment, inspired by the legendary Jack Daniel, now boasts a refreshed design in line with the brands ‘Make It Count’ manifesto, offering travellers an elevated bar experience that seamlessly blends retail and casual dining.
With sightlines across to the bar, it comes to life with the Jack Daniel’s iconic amber glow. Serving favorite cocktails, draft beers, spirits and wines, the striking back-bar acts as the perfect backdrop to a drink or two in transit.
Jack’s Bar & Grill in Dubai Airport offers guest the option to dine, drink or do both, and the bar areas features hi-level seating options popular with travelers on the go.
The welcoming atmosphere is a blend of sophistication and warmth. Marble tabletops provide a refined touch, and blackened, charred wall panels exude contemporary rustic charm. Delivering a spirited energy and an authentic American experience.
Along with the interior design, we were entrusted by the client to design all of the branded operational collateral. From a full range of menus and merchandise to uniforms and tabletop setup, we developed an inure expression for the world’s only Jack’s Bar & Grill, in the spirit of the revitalized Jack Daniel’s Brand Identity. The promotional materials for Jack’s Bar & Grill aren’t just about a well-designed piece of communication; they’re an invitation to experience Jack Daniel’s legacy.
