It was great to be back at Index KSA last week with Directors Shady Wanis and Helen El Mettouri taking part in the incredible design talks programme.
Helen discussed the art of crafting lasting, distinctive brand identities:
“It is always enjoyable to discuss the art of bringing a brand to life in the physical world, with interior design of a physical space being one aspect of a brand’s being. The journey, the dwell, the experience of a branded environment should correlate with the positioning, the strategy that forms the foundation for any brand”. said Helen El Mettouri.
Thank you for having us Index.
