Thoughts & Insights /

London Design Festival

3rd October 2024 — By Zoe

The Heritage and Futurism of Design

The Heritage and Futurism of Design

As part of London Design Festival, Creative Director, Lee Roberts took part in a panel discussion exploring ‘The Heritage and Futurism of Design.’⁣⁣

The panel explored the dynamic crossroads between heritage and futurism in design, looking at how both traditional influences and innovative technologies shape the field.⁣

“Maintaining a heritage brand doesn’t necessarily mean sticking to traditional products or sales methods. Brands can preserve their legacy while staying innovative in their approach to market” said Lee.⁣