Brand mythology
Our design for P.F. Chang’s in the Galleria Mall conjures a powerful sense of brand mythology while doubling as a snug sanctuary.
A full expression of indulgence from the inside out, dark hues, dimly lit spotlights and intricate geometric tiling create an immediate sense of warmth to tempt those peeking in. Inspired by the pictorial elements of ancient Chinese art, traditional shapes, motifs and illusions are brought to life; striking, hand-painted murals and ornate gold panelling provide texture to table talking points while colorful, symmetrical patterns emanate from floor to ceiling, creating an atmosphere of curiosity and imagination – the perfect setting to jump into the vibrant flavors of t’sai and fan.
In contrast, contemporary ruby-red leather banquettes, brass fixtures and exposed lighting feel modern, plush and inviting, working in agreement with the traditional Chinese design to create a culturally immersive customer experience.
