The first to market Shake Shack in Bangkok, Thailand, set within the cosmopolitan neighborhood of Pathum Wan, Central World. The intersection of Ratchadamri Road and Ratchaprasong offers high visibility and footfall, making it an ideal location for a first-to-market restaurant brand like Shake Shack.
For Thailand’s first Shake Shack, the concept is a blend of iconic elements from the original New York Shake Shack with local inspiration from Thailand. The result is a modern and energetic interpretation that feels both familiar and unique.
A slatted timber and a textured plaster finish create a cozy backdrop to the dining experience. The result is a scheme that blends textures and materiality to create the feeling of the old and the new.
The main interior feature is the sweeping, recessed ceiling design that flows through the space and connects all areas of the restaurant. Graduated and layered with different materiality and color it brings an unexpected and intricate dimension to the scheme.
